The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its Distinctive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result observed glass being hand-blown into a teardrop shape. For The very first time from the manufacturer’s history, the iconic square Johnnie Walker bottle has become reformed.
In accordance with our analysis, It's also considered being the globe’s lightest 70cl Scotch Whisky glass bottle ever produced to market place.
Picking out the correct novice whisky is a crucial step for almost any budding malts enthusiast. Allow us to aid You begin your journey.
Worldwide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups relocating in direction of lightweight – such as eyewear and superior-general performance biking – we questioned no matter whether luxury spirits could abide by go well with. “We took our vision to a workforce of skilled glassmakers and through a five 12 months exam-and-study method gradually discovered how to build stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our qualified insights to discover the total wide variety and character of various whisky flavours.
The result is definitely an field-1st that, along with acquiring exquisite splendor, showcases what luxury, lighter-fat, reduce-carbon bottles of the long run could look like. As Section of the Diageo Spirit of Development action read more system, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is definitely geared toward cutting down the amount of carbon emissions linked to packaging.three Whilst the know-how isn't nevertheless accessible to start bottles of this bodyweight at scale, completely, the awareness Johnnie Walker has garnered is currently currently being placed on lightweighting jobs throughout the Diageo portfolio.
. The Formerly claimed ‘lightest excess weight Scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.
Established by way of a check-and-discover product with external glass makers, this light-weight-body weight bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the future of light-weight, and will help uncover new possibilities for lighter, decreased carbon packaging choices.
We're listed here everytime you're prepared to take the plunge with Johnnie Walker and explore cocktail recipes, new item launches and the newest from our world of whisky.
This can be a globally allotted release produced from rare shares, which includes whisky from ghost distilleries which are now not in operation. Lower than 888 bottles were being designed around the world.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate around the UKIPO patent sign up, and interested get-togethers are invited to request an ordinary royalty cost-free, non-exclusive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Specialist whisky tasting usually takes apply. Use our do's and don'ts to demystify the knowledge and luxuriate in your drams in a complete new way.
That is a a single-off bottle for now illustrating the artwork in the possible, for a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings through the wider Diageo array.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st made in distilleries that have due to the fact shut.
With our focused center on presenting lightness across each structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.